The Mascot Character Amul Girl

The Mascot Character Amul Girl

India's leading milk and milk products major Gujarat Cooperative Milk Marketing Federation Ltd promoted Amul announced to have completed 50 years of its 'Utterly Butterly' billboards featuring a cute Amul Girl.


The girl in a polka dotted dress, with a matching bow in her hair, for whom no subject is taboo, no individual beyond her jibes, whom we know fondly as the Amul Girl, has just completed half a century peering down billboards.

Amul Girl Creator: Eustace Fernandes, 1967 The omnipresent girl wearing a white frock with red polka dots was the wonder creation of Eustace Fernandes in 1967. He drew the “Utterly, Butterly Girl!” with his black marker pen. She could be considered as one of the most popular brand ambassadors, narrating Amul’s story through India’s victories in Sports, playing her part as a social participant in the political scenes of India, using automobile brands of India etc. Her most memorable appearance was the one where she holds the butterly toast in one hand with her licking the taste of Amul butter. The character design compliments “Utterly, Butterly – Delicious Amul” punchline used for Amul butter.

No Comments

Post A Comment